In a press release on the 1st of May 2012, Endomondo Co-Founder Mette Lykke was quoted as saying:
“BlackBerry’s influence remains a worldwide phenomenon, which matches Endomondo’s reach. With 8 million users around the globe, including many BlackBerry devotees, Endomondo recognizes the value of supplying BlackBerry 10 users with access to the capabilities of the mobile Endomondo Sports Tracker and social fitness network.”
Fast forward to today, and still no app in sight. In a support site for Endomondo, on the topic of an Endomondo app for BB10, the response from employee was this:
"Hi all, we don’t have any immediate plans about developing a native BlackBerry 10 app. BB10 does have an emulator that allows Android app, unfortunately this doesn’t support Map functionalities which mean our app will not work. But if/when BB10 allows Map functionalities we will look into if we can make our Android app work on BB10. Thanks, Eva.”
WHAT THE FUCK HAPPENED?
No official response was ever issued regarding the reason of cancelation. Nonetheless, I do hope that they are keeping their eyes on the BlackBerry’s Year-End and Fourth Quarter Fiscal 2013 results. Perhaps a good sales number would encourage Endomondo to change their mind.
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Nonetheless, I had some free time for some therapeutic photoshopping, and decided to do some quick mock up to what a BB10 app could look like in general.
Workout:
Action Menu on the right hand side to access “audio settings” and “Music”. Tap in the middle of the Action Bar to toggle between “Map View” and “Normal” view.
Navigation:
Navigating the app should be familiar to all BB10 users. With the bottom left hand corner to access “Tabs”, no matter Workouts, History, Newsfeed, Challenges, etc.
The same shortcut by swiping back on the “Back” button works as well to access the “Tabs” easily. Users of CB10 app should be more than familiar with these.
Swipe down to access Application Menu items, such as “Upgrade to Pro”, “Log Out”, and “Settings”.
Context Menu can be used when long pressing an item, like in history for example to bring up sharing settings, delete items, edit items, etc.
Newsfeed:
Using context menu to comment and like activities.
History:
Adding new entries.
Lap times, heart rate, comment, and summary.
Action menu to access sharing options, or delete.
Routes:
Challenges:
Again, action menu for more options, such as refresh and search.
Friends:
Active Frame:
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Its a rough photoshop, but It kinda sort out pretty much the whole app. If Endomondo decides to just follow their Android App layout, its fine too. Just that I think all apps on BB10 should take advantage of Cascades UI, it will give a much needed uniformity to the platform. Of course, BlackBerry fans would appreciate this greatly as well.
I love Endomondo’s services (I use it more than WhatsApp), and this is the app that I recommend my friends. But I can’t wait forever, and just keep using my Nexus 4 just for Endomondo. There’s a limit to my patience. If they decide to drag their decision and hold Endomondo users on BB10 in limbo, I will just give other services a shot instead. And apparently, many users feel the same way too. If Endomondo aren’t willing to take a risk with dedicating resources on BB10, I see no reason for me to keep supporting their services, or even recommend their services to others. What if one day platforms like Windows Phone proves “not viable” to be supported, will they drop it in a heart beat like they did with BlackBerry? The uncertainty will cause people to lose trust in the company. In fact, most already have, as Endomondo was previously quoted as showing support for BB10, yet eventually dropping support.
Most would just switch to other services such as “Sports Tracker” (already in BB World as beta), “Runtastic” (confirmed to be in their pipeline), etc. Services that are truly cross platform.
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